About ROOT
ROOT was founded on a simple belief: transformation only works when it makes sense to the people living through it.
We combine strategy, behavioural insight, and practical delivery to help organisations change in ways that feel grounded, intentional, and real.
Meet the Founder
Hi, I'm Sonya Bedi.
I've always been interested in how change is experienced inside organisations. I believe transformation works when it's rooted in real clarity of purpose, behavioural insight, and a realistic understanding of how people adapt to new ways of working.
ROOT helps organisations take the first steps on their own, unique AI journey. We work with leaders who feel pressure to "do something" with AI, and support them in moving beyond experimentation towards adoption that genuinely improves how work gets done - for the business, and for the people doing the work.
Our approach combines careful functional discovery to prioritise the AI use cases that matter most, alongside operating model and governance design, and clear measurement of business value. To build change that truly sticks.
Let's connect.
LinkedInGuides & Resources
Practical thinking for meaningful change.
Five Things to Check Before You Pitch an AI Idea
For anyone just handed the AI brief — five honest questions to ask before you start gathering use cases.
Download PDFThe AI Journal — A Reusable Prompt
A simple voice-note ritual for turning shapeless months into visible progress, using AI as your journal.
Download PDFWhy AI Training Is Being Sequenced Wrong
Most organisations start with tool training. The teams that see real adoption start somewhere else entirely.
Read the article